Market assessment

Development or updating of business strategy at Group or Business Unit level. The process typically consists of a number of internal analyzes of e.g. margins, growth etc. combined with one or more workshops with management to ensure validation and buy-in.

Examples of questions that are typically worked with:

What developments are taking place in the market
Who are/what are our competitors doing?
Where do we make money/where do we grow?
Which services/products should we focus on in the future?
Which skills should we invest in?
What are our Must Win Battles?